Lesson Overview
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising. In this lesson, learn the BASIC FORMATS for advertising, become acquainted with PROFESSIONAL ADVERTING AGENCY websites, and get ideas to prepare yourself to launch a career in a creative direction.
Essential Question
What is needed to pursue a career in advertising, and how can one best prepare to apply, interview, and be hired in a starting position in this field?
Grade(s):
Subject(s):
Recommended Technology:
Other Instructional Materials or Notes:
7, 8, 9, 10, 11, 12
student chromebook
-Dedicated notebook for writing, sketching, collaging ideas
-pens, pencils, markers, scissors, glue, posterboard
-magazinesand/or catalogues of all types, especially including color photos
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Log In to View LessonStandards
- C Communication
- C Communication
- C.LCS Language, Craft, and Structure
- C.LCS.4 Critique how a speaker addresses content and uses stylistic and structural craft techniques to inform, engage, and impact audiences.
- C.LCS.4.1 Determine the effectiveness of a speaker’s argument and specific claims, evaluating the soundness of the reasoning and relevance and sufficiency of the evidence and identifying when irrelevant evidence is introduced.
- C.LCS.4.2 Analyze the effectiveness of the speaker’s use of chronological, cause/effect, problem/solution, and compare/contrast relationships to convey messages.
- C.LCS.4 Critique how a speaker addresses content and uses stylistic and structural craft techniques to inform, engage, and impact audiences.
- C.LCS Language, Craft, and Structure
- C Communication
- C Communication
- C Communication
- C Communication
- C.LCS Language, Craft, and Structure
- C.MC Meaning and Context
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