Color in Design | Math in the Middle of Design


Color is one of the seven elements of design. Color provides a visual conception so we can differentiate between objects. Objects don't physically have color. What we see are how the wavelengths of light that are reflected off the object. The reflection of light determines the color. The colors we do not see are the ones that were absorbed by the object. If an object looks white, the object is reflection all of the colors in the color spectrum. Black objects absorbs all the colors and is absent of light.

Jackie Fleshman is a Color Authority. She determines the best or popular colors for anything from cars, your wardrobe to objects in the household. Black, red and blue always continue to be the most popular colors.

Did you know the human eye can detect approximately 7 million colors? Some of these colors are soothing while others are not very pleasant. Knowledge about color is very important to textile designer/artist, Terri Jerrod Diamond, who explains what are warm colors and cool colors.  Artists and designers use a color wheel to mix colors properly.

Dr. Jeff Luvall from NASA explains how he uses the same tools used to explore the universe and planets to also explore cities on Earth. He creates colorful maps that help determine climate changes in cities. Color of surfaces on buildings, objects and roads can produce varying temperatures.